This article provides a best practice for isolating the reason for discrepancies between data feeds and Analysis Workspace and other reporting tools.
Environment
Issue/Symptoms
For example, you see that the count of page views between an Analysis Workspace report and a corresponding data feed do not match.
When there are discrepancies between data feeds and any of the reporting environments that use analytics data, first check your processing rules. Processing rules are defined under the Admin tab within the Analytics interface.
Example:
A processing rule that populates the post_page_name
variable on non-page view events (link click, download link, etc.) will cause that event to be reported as a traditional page view. You have overridden the default behavior. To learn more about default rules, refer to Processing Rules in the Analytics Admin guide.