Adobe Analytics: How to measure clicks on a banner



  • Adobe Analytics

How to measure the number of clicks on the banners present on the page.


You can get the number of clicks by implementing custom link tracking. If it is implemented on the page, the method will be called when a link is clicked, and the call is sent and measured. The value is stored in the “Custom Link.” dimension.


a href="example.html" onClick=",'o','Example link');"Click here/a

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Note: There are multiple implementation ways, so please consider which implementation method is appropriate for your company. In addition, please use a development environment or a development report suite to thoroughly check whether the click values can be obtained as expected before it goes live.

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