Including “Event Date” in YYYY_MM format in Web Analytic Parameters

Last update: 2023-01-12


Adobe Campaign Standard

Customers would like to include a web analytic parameter (utm_source) in links that go to their website, where the value is the date the email was sent, but in YYYY_MM format.

The purpose is to use the expression context in the brand configuration.eventDate.

However this populates the date in a very long/wordy format and need it to populate in YYYY_MM format.

Currently the utm_source parameter is hardcoded (e.g. ‘2020_10’).

The customer has to get the tech ops team to update each month via support tickets, which is very time-consuming and is often not updated on time.


Use the below expression in utm_source to achieve the desired output:


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