Customers would like to include a web analytic parameter (utm_source) in links that go to their website - where the value is the date the email was sent, but in YYYY_MM format.
Effectively, they requested to use the expression context in the brand configuration.eventDate - however, this populates the date in a very long/wordy format. They need it to populate in YYYY_MM format.
Currently, the utm_source parameter is hardcoded (e.g. ‘2020_10’). The customer has to get the tech ops team to update each month via support tickets, which is very time-consuming for us and is often not updated on time.
Resolution: We can use the below expression in utm_source to achieve the desired output.