AA: Items assigned to adobe_mc parameter of “visitor.appendVisitorIDsTo”

Description

Environments

  • Adobe Analytics

  • Adobe Tags

Issue/Symptoms

This article describes the items assigned to the adobe_mc parameter when using “visitor.appendVisitorIDsTo”.

Resolution

Details

The “visitor.appendVisitorIDsTo” is stored with a URL combined with the adob_mc parameter.
* ex: “https://www.example.com?adobe_mc=MCMID%3Dxxxx%7CMCAIDxxxx%7CMCORGID%3Dxxxx%2540AdobeOrg%7CTS%3Dxxxx”

The adobe_mc parameter contains the following:

Note that it may not be included depending on the visitor’s browser settings.

  • MCMID: Experience Cloud ID (ECID)
  • MCAID: Analytics Tracking ID (AID)
  • MCORGID: Experience Cloud Org ID
  • TS: The time stamp when the request was generated.

Examples

These items in the adobe_mc parameter are separated by “|” (pipe) and are stored in an encoded format.
* ex: adobe_mc = MCMID=XXXXXXXX|MCAID=XXXXXXX|MCORGID=XXXXXX%40AdobeOrg|TS=XXXXXXXXXX

Reference

appendVisitorIDsTo (Cross-Domain Tracking)
https://experienceleague.adobe.com/docs/id-service/using/id-service-api/methods/appendvisitorid.html

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