If you want to integrate the Adobe Audience Manager and Adobe Campaign, go through this article and follow the steps given here for a hassle-free integration.
How to integrate the Adobe Audience Manager and Campaign.
This Integration supports two types of Adobe Experience Cloud IDs:
Visitor ID: this type of ID allows you to reconcile Adobe Experience Cloud visitors with Adobe Campaign profiles. As soon as a connection is enabled via Adobe IMS, Marketing Cloud Visitor ID Service is activated, which replaces the permanent cookie used by Adobe Campaign. This allows you to identify a visitor then link it to a profile.
A visitor ID is linked to a profile as soon as the profile clicks in an email sent via Adobe Campaign:
The ID will then be recognized by the other Adobe Marketing Cloud applications with the same CNAME.
Declared ID: this type of ID allows you to reconcile any type of data with elements from the Adobe Campaign database. It is represented in Adobe Campaign as a predefined reconciliation key. When exchanging data, the Adobe Campaign database identifiers are hashed. These hashed IDs are then compared to the hashed IDs of the Adobe Marketing Cloud audience involved in the import or export.
This integration supports regular declared IDs, hashed declared IDs, and encrypted declared IDs.
Prerequisites:
visitor.setCustomerIDs({
"AdobeCampaignID":{
"id":"",
"authState":Visitor.AuthState.AUTHENTICATED
}
});
Following the below steps to enable this integration:
Points to remember: