Why does the page URL skip link tracking calls

Last update: 2023-09-27

Description

 Environment

  • Adobe Analytics

Issues/Symptoms
Suppose you have a Marketing Channel processing rule like below, it should fall into the ‘Email’ channel if a page URL has ‘mid’ Query String Parameter.
However, in some cases, a page URL with ‘mid’ query parameter like the one shown below may be ignored by the ‘Email’ channel and fall into another one.
[ 1] http://www.example.com/home.html?mid=123
[ Image1]

Resolution

Check if the server call type is link tracking such as Custom link instead of page view. If it is a link tracking call, it is working as designed.

Root Cause:

Adobe data collection servers strip the pageURL dimension from all link tracking image requests. As such, the page URL matching rule won’t work with link tracking calls.

Here is a little more information about pageURL’s https://experienceleague.adobe.com/docs/analytics/implementation/vars/page-vars/pageurl.html?lang=en

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