Environment
Adobe Analytics
Issue
Do instances of Marketing Channel get counted on custom links (non-page view hits)?
Solution
Marketing Channel rules that are based on referrer information will cause a Marketing Channel instance on custom links (non-page view hits).
However, Marketing Channels based on page URL, included query strings, will NOT count a Marketing Channel instance on customer links.
This is because the referrer is available on custom links for Marketing Channel rules, but the page_url
is not.