Analytics Marketing Channel Instances on Custom Links
Description description
Environment
Adobe Analytics
Issue
Do instances of Marketing Channel get counted on custom links (non-page view hits)?
Resolution resolution
Solution
Marketing Channel rules that are based on referrer information will cause a Marketing Channel instance on custom links (non-page view hits).
However, Marketing Channels based on page URL, included query strings, will NOT count a Marketing Channel instance on customer links.
This is because the referrer is available on custom links for Marketing Channel rules, but the page_url
is not.
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