On analyzing post processed column of an evar in Data Feeds, the values populate. However, the same values don’t show up in reporting in Adobe Analytics. Why?
In case of a merchandising evar with Product Variablesyntax, the value of evar in
post_product string will always take precedence over its value in
post_evar column in the Data Feed. Consequently if the evar isn’t populated as part of product syntax, the value in
post_evar will be replaced with a null value.
This is why the values don’t show up on Adobe Analytics reports.