Environment
Issues/symptoms
On analyzing post processed column of an evar in Data Feeds, the values populate. However, the same values don’t show up in reporting in Adobe Analytics. Why?
In case of a merchandising evar with Product Variablesyntax, the value of evar in post_product
string will always take precedence over its value in post_evar
column in the Data Feed. Consequently if the evar isn’t populated as part of product syntax, the value in post_evar
will be replaced with a null value.
This is why the values don’t show up on Adobe Analytics reports.