Target Visitors Vs Analytics Unique Visitors
The difference between the Target report metric “Visitors” and Analytics report metric “Unique Visitors” is below
Target Visitor is a participant in the activity, for the life of the campaign.
Visitor will be counted as a new entrant if he or she visits the site from a new computer or a new browser; deletes the cookie; or converts and returns to the activity with the same cookie. An entrant is identified by the PCID in the visitor’s mbox cookie. If the PCID changes, the person is considered a new visitor.
Analytics Unique visitors refers to a visitor who visits a site for the first time within a specified time period. For example, the unique visitor can visit a site ten times in a week, but if the time period is week, a single unique visitor is counted only once for that week .