Activity based on Time Frame targeting not working

Description description

Environment
Adobe Target

Issue
Activity based on Time Frame targeting does not work correctly.

Steps to replicate:

  1. Create an activity that runs only on Wednesday and Sunday.

  2. Include the time frame as:

    1. Week and Day Parting
    2. Wednesday - All Day
    3. Sunday - All Day

Expected results:
The activity runs as expected. This activity runs at sharp 00:00 of every Wednesday and Sunday.

Actual results:
Due to this setup, the activity runs only on Wednesday and Sunday.

The lag of around 15-20 minutes occurs when the activity runs.

Resolution resolution

Solution
The time which needs to be input in the Time Frame audience is GMT +5 time.

Example:
If you need the activity to be delivered from Friday 00:00 to Friday 23:59, then you can configure the time as Thursday 23:30 to Friday: 23:30.

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