Can a Target Audience be created based on cookie value?

Description

Issue/Symptoms

Unable to create a Target Audience based on cookie value.

Environment

Adobe Target without Adobe Launch

Resolution

Steps to resolve


There is no option in Adobe Target to create audience based on cookie value, but this can be done with help of Adobe Launch.

1. Go to data elements in Adobe Launch
2. Add data element
3. Name : Element_Name
4. Extension : Core
5. Data Element Type : Cookie
6. Default Value : None
7. Check Clean Text
8. Storage Duration : Page view / Session / Visitor - As per your requirement
9. Cookie Name : Cookie_Name
10. Save Data element
11. Pass it in your global mbox
12. Name: any name to capture in Target
13. Value : Data element name that you created earlier

Go to Adobe Target.

1. Create Audience
2. Rule - Custom - Type Name (which is passed in mbox through launch) - follow your conditions

Using Javascript, you can use a code snippet like the example below:

targetPageParams = function() {

var cookieValue = document.cookie.replace(/(?:(?:|.*;\s*)COOKIENAME\s*\=\s*(;*).*$)|.*$/, "$1");

              return "PARAMNAME="+cookieValue;

        };

/* replace `COOKIENAME` and `PARAMNAME` */

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