Winning Experience different for Reporting Audience in A4T activity

Last update: 2022-11-08

Description

Environment

Target

Issue/Symptoms

Why is the Winning Experience different for the Reporting Audiences in A4T Target activity reports?

Resolution

  • The reason why the global winner is different is that it is determined based on the default/primary goal metric value captured in Target, whereas the reporting winner is determined purely based on the data obtained from Analytics.
  • Ideally, the two should be the same but given that there can be a difference in data, these two can be different.

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