DocumentationWinning Experience different for Reporting Audience in A4T activity
Winning Experience different for Reporting Audience in A4T activity
Why is the Winning Experience different for the Reporting Audiences in A4T Target activity reports?
The reason why the global winner is different is that it is determined based on the default/primary goal metric value captured in Target, whereas the reporting winner is determined purely based on the data obtained from Analytics.
Ideally, the two should be the same but given that there can be a difference in data, these two can be different.