This session will review all of the Reporting Tools available in Marketo Engage including:
Reports
Smart Lists
Analyzers
MPI
Email Insights
Revenue Explorer
Report Type Overview
Global Reports (analytics) vs Local Reports (Marketing Activities)
When to use Standard Reports vs. Smart Lists
Subscriptions
You will leave this session with an understanding of high level reporting capabilities within Marketo Engage, and a deep dive into Reports and Smart Lists.