Track, Analyze, and Optimize your Marketing Campaigns with Marketo Engage
Adobe Marketo Engage is a powerful marketing automation platform for marketers, but often marketers find themselves struggling to quantify the impact of the marketing efforts. Watch this on-demand webinar to optimize your marketing programs using the reporting and analytics capabilities within Marketo Engage.
In this webinar, you’ll learn:
- Key reporting and attribution use cases and solutions using Marketo Engage. Learn how to use UTMs Parameters, Lead Sources, and Programs effectively (Program Performance Reports and Program Member Custom Fields).
- How to analyze the effectiveness of your marketing tactics, such as reporting when using personalization in your programs.
- Advanced attribution solutions using Marketo Measure’s Full Path Model and Custom Model’s actionable insights to gain a seat at the revenue table.
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