Google Analytics tool

The name of this instance of Google Analytics.

You can point to production or staging accounts for data collection. Your staging account number is used in your development or test environment. It keeps your testing data separate from production. Dynamic Tag Management automatically installs the correct account in each environment.

Enable if you are a Google Analytics Premium customer.

Check this box to prevent Dynamic Tag Management from installing Google Analytics code if it is already present on your site. This way, you can use Dynamic Tag Management to add to your existing implementation, rather than starting a new implementation. Ensure that you properly set your tracker name when checking this box.

Enables or disables tracking based on the EU privacy cookie.

When a page is loaded, the system checks to see if a cookie called sat_track is set (or the custom cookie name specified on the Edit Property page). Consider the following information:

• If the cookie does not exist or if the cookie exists and is set to anything but true , the loading of the tool is skipped when this setting is enabled. Meaning, any portion of a rule that uses the tool will not apply.

  If a rule has analytics with EU compliance on and third-party code, and the cookie is set to false , the third-party code still runs. However, the analytics variables will not be set.

• If the cookie exists but it is set to true , the tool loads normally.

You are responsible for setting the sat_track (or custom named) cookie to false if a visitor opts out. You can accomplish this using custom code:

_satellite.setCookie(“sat_track”, “false”);

You must also have a mechanism to set that cookie to true if you want a visitor to be able to opt in later:

_satellite.setCookie(“sat_track”, “true");

The tracker name you want to use for your Google Analytics installation. If you specified that Google Analytics is already installed on your site's pages, you must use the same name here for proper data collection. The default tracker name for Google Analytics is blank.

There are two ways to host Google Analytics code:

• Google Hosted: You can host the code through Google.
• URL: Or you can simply provide the URL to the file here. Dynamic Tag Management then consumes this code for its implementation of Google Analytics.

To have Google Analytics capture only a sample of your site's data, specify the sample rate. To gather all data, leave 100%.

You can specify the sample rate for capturing data on site speed and page performance. The default is 1%.

Enables automatic link tracking on the above social buttons on your site.

Enables automatic link tracking on the Twitter button on your site.

Force all page views, events, and custom variables sent to GA to be in all lowercase letters (a best-practice recommendation).

You can control where and when to load the page code (on a rule-by-rule basis).

Automates the tracking of cross-domain property. Google Analytics customers need to implement JavaScript codes for links to different but internal domains, so that cookies are shared across internal domains.

For more information from Google, click here .

Specify the name of the tag you would like to track. Examples: A, IMG, INPUT, DIV, etc.

Specify the name of any tags or selectors you do not wish to track.

Example: a

How much time elapses before Google Analytics expires a session. Default is 30 minutes.

Control how long a cookie lasts for a visitor to count as a repeat visitor. Default is two years.

You can restrict whether a Google Analytics cookie only functions with a specific folder on your site.

You can change the default cookie domain. If you specified that your web property spans multiple domains or subdomains, Dynamic Tag Management configures this automatically.

Allows Dynamic Tag Management to recognize values in the URL after the # symbol as URL parameters.

If your campaign parameters do not show up in the default variables (like utm_source, etc.), configure them here.

Allows you to set campaigns around cookies.

Control how long a cookie lasts for a campaign. Default is 30 days.

Create a list of organic keywords that are automatically classified as direct traffic, comma separated. This list is most often used to classify brand searches as direct. Adobe does not recommend this practice.

Create a list of referral sources that are automatically classified as direct traffic, comma separated. This is most often used to classify affiliate or in-network searches as direct. Adobe does not recommend this practice.

Removes keyword and referrer data from the Google Analytics user cookies set from your site.

Use the editor to customize the page code. This code is inserted into every page immediately before the call to track the page view. If you want to cancel the initial default _trackPageview command and write your own to customize page names, be sure to "return false;" at the end of the script.