Best Practices for Implementing Adobe Target using Dynamic Tag Management

Adobe Dynamic Tag Management (DTM) makes it quick and easy to implement Adobe Target on your websites.

Last Updated: January 27, 2016

There are many ways to implement Target depending on your industry and business requirements. Work with your DTM or Target consultant to create your implementation strategy and then use this guide to realize it with DTM.

Prerequisites

Before following the instructions in this guide, we assume that you have met the following prerequisites:

Prerequisite: For more information, see:

You have access to the DTM interface.

Getting Started in the Dynamic Tag Management Product Documentation.

You have configured the relevant DTM property.

Web Properties in the Dynamic Tag Management Product Documentation.

You have added the DTM embed code to your website.

Embed Code and Hosting Options in the Dynamic Tag Management Product Documentation.

You have a basic understanding of the DTM interface, how to configure rules, etc.

Dynamic Tag Management Product Documentation .

You have access to approve and publish DTM code.

Users and Permissions in the Dynamic Tag Management Product Documentation.

You have access to the Target interface.

Adobe Target Product Documentation .

Please check with Customer Care or refer to the Additional Resources section of this guide if you need assistance with any of the above prerequisites.

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