Adobe Mobile Service’s end-of-life date was December 31, 2022.
Mobile Services reached end-of-life on December 31, 2022. Mobile Services, which supports a mobile-centric UI, acquisition, deep linking, in-app messaging, push notification, and geo-location is no longer supported after this date.
This end-of-life only includes Adobe Mobile Services, the standalone platform at mobilemarketing.adobe.com. The Mobile version 4 SDKs that rely on this interface were sunset on August 31, 2021.
This end-of-life does NOT include Adobe Analytics for mobile apps, part of the Adobe Experience Platform Mobile SDKs. These features, which include in-app behavior, lifecycle analysis, messaging interaction tracking, and audience profiles, continue to receive support from Adobe.
As Adobe continues to expand its mobile marketing capabilities, features previously available in Mobile Services will be released in Adobe Experience Cloud solutions or offered through Adobe Exchange Premier Partners. This transition provides you with more powerful and flexible mobile marketing capabilities.
Processing rules created or generated in the Mobile Services UI will automatically migrate to Adobe Analytics prior to the Mobile Services end-of-life date. Migrated processing rules behave similarly to other processing rules in Adobe Analytics, where you can freely view or edit them. No user action is required for this migration.
After Mobile Services is sunset, all processing rules logic will be handled exclusively within Adobe Analytics, typically including the use of Context data variables.
Adobe offers three transition paths depending on your organization’s use case.
See the Adobe Mobile Services end-of-life Spark page for more information. Contact your Adobe representative with any additional questions.