- Introduction
- Deliverability strategy and definition
- Metrics for deliverability
- Engagement
- Transition process - Switching email platforms
- First impressions — List collection and welcome emails
- Content best practices for optimal deliverability
- Sender permanence
- Internet service provider specifics
- Ongoing monitoring
- Putting it in practice
- Appendix: Additional resources
Metrics for deliverability
One of the best ways to identify a sending reputation issue is through the metrics. Let’s take a look at some key deliverability metrics to monitor and how to use them to identify a reputation issue.
Product specific resources
Adobe Campaign Classic
Adobe Campaign Standard
Resources on adobe.com
Resources
Adobe Account
Change region
Copyright © 2021 Adobe. All Rights Reserved.
