Page Tag Variable Mapping Worksheet

Tables containing list of constant and custom variables.

Constant Variables

Variable Name Variable Short Description Additional Information
ct constant tag MODIFIED WITHIN JS FILE
cd constant domain MODIFIED WITHIN JS FILE
cu constant uri MODIFIED WITHIN JS FILE
ce constant end MODIFIED WITHIN JS FILE
c constant DO NOT SET
sw screen width DO NOT SET
sh screen height DO NOT SET
cd color depth DO NOT SET
d dynamic DO NOT SET
dt document title DO NOT SET
dr document referrer DO NOT SET
cb cache busting DO NOT SET
v visual custom DO NOT SET
v_jd visual custom DO NOT SET

Custom Variables

Variable Name Variable Short Description Additional Information
v_pn Page Name v_pn=“Application_Form”
v_pc Page Category v_pc=“Application_Process”
v_pe Page Error v_pe=“Validation_Error”
v_c Click-through Campaign v_c=”Campaign 1”
v_ca Click-through Campaign Asset v_ca=”72890ab”
v_cr Click-through Campaign Referrer v_cr=http://money.cnn.com/markets/&v_cp =CNNMy_Mkt"
v_ic Impression Campaign v_c=”Campaign 1”
v_ica Impression Campaign Asset v_ca=”72890ab”
v_icr Impression Campaign Referrer v_cr=http://money.cnn.com/markets/&v_cp =CNNMy_Mkt"
v_ln Link Name v_ln=”About%20Us”
v_eurl Exit URL V_eurl=”http://www.offsite.com/
v_1 custom variable 1
v_2 custom variable 2
v_3 custom variable 3

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