Acquiring Document Objects

Using the JavaScript Document Object Model, additional scripting methods can be employed to augment the request for the zig.js file.

Information such as the value of META tags, ID values of DIV tags, and so forth, can be referenced by name and collected as variables for use in analysis. For example, to dynamically capture the information contained within the META element of the HTML document, you can use the following JavaScript syntax:

<!-- BEGIN REFERENCE PAGE TAG-->
<script language="javascript">
var m0 = document.getElementsByTagName('META')[0]; //define the first instance of META
var metacontent = m0.getAttribute('content'); //get the ‘content’ value of META
var vlc = "0" //Capture Link Click  1=TRUE, 0=FALSE
var v = {};
v["_1"] = metacontent;
</script>

<script language="javascript" src=”https://www.myserver.com/path/to/zig.js" type="text/javascript"></script>

<noscript>
<img src="/path/to/zag.gif?Log=1&v_jd=1" border="0" width="1" height="1"/>
</noscript>

<!-- END REFERENCE PAGE TAG-->

After the data is collected, you can configure the data workbench server to process this measurement data for the purposes of analysis and reporting.

Business.Adobe.com resources

Voice Analytics Flow Analysis Advertising Analytics Target Market Segmentation Marketing Attribution Data Analytics