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The IPLookup transformation takes IP geo-location or IP geo-intelligence data (provided by any vendor of such data and converted into a proprietary format by Adobe) and transforms the data into geographical information that can be used in analysis.

Two IPLookup transformations are listed in the Add new > *Transformation type *menu:

  • IPLookup Quova for IP geo-location data

  • IPLookup Digital Envoy for IP geo-intelligence data

When defining an IPLookup transformation, choose the appropriate transformation for your IP geo-location or IP geo-intelligence data.

Parameter Description Default
Name Descriptive name of the transformation. You can enter any name here.
Comments Optional. Notes about the transformation.
Condition The conditions under which this transformation is applied.
File Path and file name of the lookup file. Relative paths are with respect to the installation directory for the data workbench server. This file is typically located in the Lookups directory within the data workbench server installation directory.
IP Address The field from which to read the IP address. c-ip

The names of the output strings.

The IPLookup Quova and IPLookup Digital Envoy transformations have different output parameters. Be sure to use the appropriate transformation for your IP lookup data.

In this example, IP geo-location data (in the lookup file Quova.bin) is used to create the output fields listed. The outputs (AOL, ASN, Area Code, and so on) can be used to create dimensions for geographical analysis of visitor traffic.

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