A Tale of Two Perceptions - Brands vs Consumers

Today, marketers are buried in the clutter of information dedicated to identity practices. And only 37% of marketing professionals said they are very prepared for a cookie-less future, according to recent research from Adobe and Advanis. In this webinar Adobe unpacks the understanding and readiness level of advertisers and publishers for a cookie-less future, the impact to their use cases, and their perception of the wider ecosystem.

To supplement this video, you may also download a whitepaper

One year later: Updated insights on business.adobe.com.

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