新しいマーケティング担当者向けMarketo Engageの基本を学ぶ
Marketo Engageを初めて使用する場合 このプレイリストは、Marketo Engageの基本的な理解を提供するように設計されています。 これらのビデオを視聴すると、最初のマーケティングプログラムの作成、管理、成功の測定を行う準備が整います。
Marketoのプログラムとキャンペーンについて
コンテンツマーケティング戦略を開発して、オーディエンスを引き付け、獲得し、惹き付けます。
401
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スマートキャンペーン 101
データ標準化と自動アラートにスマートキャンペーンを使用する方法を説明します。
349
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スケジュールされた電子メールプログラムの作成
スケジュールされたメールプログラムを作成、管理、トラッキングする方法について説明します。
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パーソナライズされたニュースレターの作成
パーソナライズされたニュースレターのメールプログラムをMarketoで作成する方法について説明します。
841
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{ "description": "トリガーされたスマートキャンペーンの作成方法を説明します。", "duration": "PT0H10M0S", "embedUrl": "https://video.tv.adobe.com/v/3409789/", "name": "トリガーメールキャンペーンの作成", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/342fe9df-27bf-444e-b833-0ed5ceca7181/43233e7b46154634aba87ca64339db79_1664537871-100x56.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/342fe9df-27bf-444e-b833-0ed5ceca7181/43233e7b46154634aba87ca64339db79_1664537871-150x84.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/342fe9df-27bf-444e-b833-0ed5ceca7181/43233e7b46154634aba87ca64339db79_1664537871-200x113.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/342fe9df-27bf-444e-b833-0ed5ceca7181/43233e7b46154634aba87ca64339db79_1664537872-220x124.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/342fe9df-27bf-444e-b833-0ed5ceca7181/43233e7b46154634aba87ca64339db79_1664537872-236x133.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/342fe9df-27bf-444e-b833-0ed5ceca7181/43233e7b46154634aba87ca64339db79_1664537872-290x186.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/342fe9df-27bf-444e-b833-0ed5ceca7181/43233e7b46154634aba87ca64339db79_1664537872-420x236.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/342fe9df-27bf-444e-b833-0ed5ceca7181/43233e7b46154634aba87ca64339db79_1664537872-640x360.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/342fe9df-27bf-444e-b833-0ed5ceca7181/43233e7b46154634aba87ca64339db79_1664537873-666x374.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/342fe9df-27bf-444e-b833-0ed5ceca7181/43233e7b46154634aba87ca64339db79_1664537873-720x405.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/342fe9df-27bf-444e-b833-0ed5ceca7181/43233e7b46154634aba87ca64339db79_1664537873-960x540.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/342fe9df-27bf-444e-b833-0ed5ceca7181/43233e7b46154634aba87ca64339db79_1664537874-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2022-09-30T11:33:29Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "トリガーメールキャンペーンの作成" }
A/B テストの作成
Marketoで電子メール A/B テストを作成して、電子メールのパフォーマンスを向上させる方法を説明します。
425
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{ "description": "基本的な理解を深め、最初のイベントプログラムを作成します。", "duration": "PT0H12M43S", "embedUrl": "https://video.tv.adobe.com/v/3424467/", "name": "イベントプログラム", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/88fdc107-af62-4d96-a233-e5c5913548e4/c60cfd25-64aa-48d5-b403-7ed4547def71/c6e6db6db2e44568a6b5bf9eafc32fed_1695313609-100x56.jpg", "https://images-tv.adobe.com/mpcv3/88fdc107-af62-4d96-a233-e5c5913548e4/c60cfd25-64aa-48d5-b403-7ed4547def71/c6e6db6db2e44568a6b5bf9eafc32fed_1695313609-150x85.jpg", "https://images-tv.adobe.com/mpcv3/88fdc107-af62-4d96-a233-e5c5913548e4/c60cfd25-64aa-48d5-b403-7ed4547def71/c6e6db6db2e44568a6b5bf9eafc32fed_1695313609-200x113.jpg", "https://images-tv.adobe.com/mpcv3/88fdc107-af62-4d96-a233-e5c5913548e4/c60cfd25-64aa-48d5-b403-7ed4547def71/c6e6db6db2e44568a6b5bf9eafc32fed_1695313610-220x124.jpg", "https://images-tv.adobe.com/mpcv3/88fdc107-af62-4d96-a233-e5c5913548e4/c60cfd25-64aa-48d5-b403-7ed4547def71/c6e6db6db2e44568a6b5bf9eafc32fed_1695313610-236x133.jpg", "https://images-tv.adobe.com/mpcv3/88fdc107-af62-4d96-a233-e5c5913548e4/c60cfd25-64aa-48d5-b403-7ed4547def71/c6e6db6db2e44568a6b5bf9eafc32fed_1695313610-290x163.jpg", "https://images-tv.adobe.com/mpcv3/88fdc107-af62-4d96-a233-e5c5913548e4/c60cfd25-64aa-48d5-b403-7ed4547def71/c6e6db6db2e44568a6b5bf9eafc32fed_1695313610-420x236.jpg", "https://images-tv.adobe.com/mpcv3/88fdc107-af62-4d96-a233-e5c5913548e4/c60cfd25-64aa-48d5-b403-7ed4547def71/c6e6db6db2e44568a6b5bf9eafc32fed_1695313611-640x360.jpg", "https://images-tv.adobe.com/mpcv3/88fdc107-af62-4d96-a233-e5c5913548e4/c60cfd25-64aa-48d5-b403-7ed4547def71/c6e6db6db2e44568a6b5bf9eafc32fed_1695313611-666x375.jpg", "https://images-tv.adobe.com/mpcv3/88fdc107-af62-4d96-a233-e5c5913548e4/c60cfd25-64aa-48d5-b403-7ed4547def71/c6e6db6db2e44568a6b5bf9eafc32fed_1695313611-720x405.jpg", "https://images-tv.adobe.com/mpcv3/88fdc107-af62-4d96-a233-e5c5913548e4/c60cfd25-64aa-48d5-b403-7ed4547def71/c6e6db6db2e44568a6b5bf9eafc32fed_1695313611-960x540.jpg", "https://images-tv.adobe.com/mpcv3/88fdc107-af62-4d96-a233-e5c5913548e4/c60cfd25-64aa-48d5-b403-7ed4547def71/c6e6db6db2e44568a6b5bf9eafc32fed_1695313612-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-09-21T16:24:30Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "イベントプログラム" }
ウェビナープログラムの作成と実行
ウェビナーを作成し、Marketoから管理する方法を説明します。
714
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効果的なインタラクティブウェビナーのデザイン
効果的なインタラクティブウェビナーを作成およびデザインする方法を学ぶ
351
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デフォルトプログラムの作成と測定
デフォルトプログラムの成功を作成および測定する方法について説明します。
706
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リード 育成キャンペーンの作成と実行について説明します
人材の育成により、個人のニーズに耳を傾け、独自の買い手ジャーニーを通じて関連コンテンツで対応できます。 ナーチャリングプログラム、その仕組み、成功の手順について説明します。
652
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Marketo Engage内の主要なレポート
Marketo Engage内の主要なレポートとその取り込み方法について説明します。
412
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