Introducción a Marketo Engage para nuevos profesionales de marketing
¿Es nuevo en Marketo Engage? Esta lista de reproducción está diseñada para proporcionarle una comprensión básica de Marketo Engage. Después de ver estos vídeos, estará equipado para crear, administrar y medir el éxito de su primer programa de marketing.
Explicación de los programas y campañas de Marketo
Atraiga, adquiera y comprometa a su audiencia desarrollando una estrategia de marketing de contenido.
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Campañas inteligentes 101
Descubra cómo puede utilizar campañas inteligentes para la normalización de datos y alertas automatizadas.
353
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Creación de un programa de correo electrónico programado
Vea cómo crear, administrar y rastrear un programa de correo electrónico programado.
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Creación de una newsletter personalizada
Obtenga información sobre cómo crear un programa de correo electrónico personalizado de newsletter en Marketo.
841
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Creación de campañas de correo electrónico activadas
Obtenga información sobre cómo crear una campaña inteligente activada.
600
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Creación de una prueba A/B
Obtenga información sobre cómo crear una prueba A/B de correo electrónico en Marketo para mejorar el rendimiento del correo electrónico.
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Programas de eventos
Desarrolle una comprensión básica y cree su primer programa de eventos.
784
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Creación y ejecución de un programa de seminario web
Obtenga información sobre cómo crear un seminario web y administrarlo desde Marketo.
714
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Diseñar un seminario web interactivo y eficaz
Descubra cómo crear y diseñar un seminario web interactivo eficaz
351
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Creación y medición de un programa predeterminado
Aprenda a crear y medir el éxito de los programas predeterminados.
704
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Aprenda a crear y medir el éxito de los programas predeterminados.
522
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Obtenga información sobre cómo crear y ejecutar campañas de nutrición de posibles clientes
Con el cuidado de la persona, usted puede escuchar las necesidades de las personas y responder con contenido relevante a través de su recorrido de comprador único. Aprenda sobre los programas de nutrición, cómo funcionan y los pasos para el éxito.
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Informes clave dentro del Marketo Engage
Obtenga información sobre los informes clave dentro de Marketo Engage y cómo extraerlos.
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