Prise en main de Journey Optimizer pour les administrateurs et gestionnaires de parcours

Découvrez tout ce que vous devez savoir pour créer votre première campagne ou parcours.

https://video.tv.adobe.com/v/3416290?learn=on

Présentation d’Adobe Journey Optimizer

Découvrez ce qu’est Adobe Journey Optimizer et comment il a permis aux marques de tous les secteurs d’accroître leur retour sur investissement et de surmonter des défis marketing majeurs.

325

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https://video.tv.adobe.com/v/3430314?learn=on

Fonctionnalités clés et interface utilisateur

Découvrez les fonctionnalités clés et les rôles de Journey Optimizer. Apprenez comment naviguer dans l’interface utilisateur.

514

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https://video.tv.adobe.com/v/3429845?learn=on

Assistant IA

Découvrez ce que vous pouvez faire avec l’assistant d’IA dans les applications Adobe Experience Platform telles que Real-Time Customer Data Platform, Journey Optimizer et Customer Journey Analytics.

143

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https://video.tv.adobe.com/v/3412403?learn=on

Création d’une campagne

Découvrez comment diffuser du contenu unique à une audience spécifique en exécutant immédiatement des actions ou selon un planning spécifié.

142

https://video.tv.adobe.com/vc/3412403/fre_fr.json

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https://video.tv.adobe.com/v/3430351?learn=on

Présentation de la création d’un parcours

Découvrez les principes de base de création d’un parcours dans la zone de travail du parcours.

387

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https://video.tv.adobe.com/v/3430324?learn=on

Créer une audience à l’aide du créateur de règles

Découvrez comment Journey Optimizer utilise des règles pour générer une audience. Apprenez à utiliser des attributs, des événements et des audiences existantes pour créer une audience.

376

https://video.tv.adobe.com/vc/3430324/fre_fr.json

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https://video.tv.adobe.com/v/3416232?learn=on

Créer du contenu avec le Concepteur d'e-mail

Apprenez comment créer entièrement des e-mails. Découvrez comment exploiter les ressources de la bibliothèque AEM Assets Essentials, modifier la conception d’e-mails réactifs et créer des e-mails à partir de modèles grâce à notre vidéo d’assistance pour Journey Optimizer.

521

https://video.tv.adobe.com/vc/3416232/fre_fr.json

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https://video.tv.adobe.com/v/3430267?learn=on

Importation et création de contenu d’e-mail HTML avec l’éditeur de messages

Découvrez comment importer du contenu HTML existant, améliorer la conception et ajouter une page miroir et des liens de désabonnement. Apprenez également comment coder le contenu.

203

https://video.tv.adobe.com/vc/3430267/fre_fr.json

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https://video.tv.adobe.com/v/3430344?learn=on

Aperçu, BAT et publication

Découvrez comment tester le rendu des e-mails dans les boîtes de réception à l’aide de Litmus, prévisualiser vos e-mails personnalisés par rapport aux profils de test, envoyer des BAT et publier votre e-mail.

237

https://video.tv.adobe.com/vc/3430344/fre_fr.json

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https://video.tv.adobe.com/v/3422077?learn=on

Créer un message in-app

Découvrez comment créer et tester un message in-app.

260

https://video.tv.adobe.com/vc/3422077/fre_fr.json

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https://video.tv.adobe.com/v/3422017?learn=on

Configurer et envoyer une campagne de notifications push

Découvrez comment configurer et envoyer une notification push avec une campagne.

517

https://video.tv.adobe.com/vc/3422017/fre_fr.json

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https://video.tv.adobe.com/v/3422694?learn=on

Configurer, créer et diffuser des messages SMS

Découvrez comment configurer, créer et diffuser des SMS dans des campagnes et des parcours Journey Optimizer.

468

https://video.tv.adobe.com/vc/3422694/fre_fr.json

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Rapports dynamiques et globaux

Apprenez la différence entre les rapports dynamiques et globaux. Découvrez également comment accéder aux rapports spécifiques aux messages et aux parcours et les analyser et comment modifier les tableaux de bord des rapports.

576

https://video.tv.adobe.com/vc/3416275/fre_fr.json

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Rapports au niveau des canaux

Découvrez comment accéder aux rapports, les parcourir et les exporter au niveau des canaux.

280

https://video.tv.adobe.com/vc/3424537/fre_fr.json

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