Prise en main de Journey Optimizer pour les administrateurs et gestionnaires de parcours
Découvrez tout ce que vous devez savoir pour créer votre premier parcours.
Présentation d’Adobe Journey Optimizer
Découvrez ce qu’est Adobe Journey Optimizer et comment il a permis aux marques de tous les secteurs d’accroître leur retour sur investissement et de surmonter des défis marketing majeurs.
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Présentation de Journey Optimizer (partie 1) : diffusion de parcours omnicanal
Cette vidéo montre comment les marques peuvent utiliser Adobe Journey Optimizer pour proposer des parcours omnicanal personnalisés à leurs clients.
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Cette vidéo montre comment les marques peuvent utiliser les fonctionnalités de gestion des décisions, la qualification de segment en temps réel et la gestion des événements métier d’Adobe Journey Optimizer pour optimiser les parcours clients.
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Fonctionnalités clés et interface utilisateur
Découvrez les fonctionnalités clés et les rôles de Journey Optimizer. Apprenez comment naviguer dans l’interface utilisateur.
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Créer une audience à l’aide du créateur de règles
Découvrez comment Journey Optimizer utilise des règles pour générer une audience. Apprenez à utiliser des attributs, des événements et des audiences existantes pour créer une audience.
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Importation et création de contenu d’e-mail HTML avec l’éditeur de messages
Découvrez comment importer du contenu HTML existant, améliorer la conception et ajouter une page miroir et des liens de désabonnement. Apprenez également comment coder le contenu.
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Créer du contenu avec le Concepteur d'e-mail
Apprenez comment créer entièrement des e-mails. Découvrez comment exploiter les ressources de la bibliothèque AEM Assets Essentials, modifier la conception d’e-mails réactifs et créer des e-mails à partir de modèles grâce à notre vidéo d’assistance pour Journey Optimizer.
521
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Aperçu, BAT et publication
Découvrez comment tester le rendu des e-mails dans les boîtes de réception à l’aide de Litmus, prévisualiser vos e-mails personnalisés par rapport aux profils de test, envoyer des BAT et publier votre e-mail.
217
{ "description": "Découvrez comment tester le rendu des e-mails dans les boîtes de réception à l’aide de Litmus, prévisualiser vos e-mails personnalisés par rapport aux profils de test, envoyer des BAT et publier votre e-mail.", "duration": "PT0H3M37S", "embedUrl": "https://video.tv.adobe.com/v/3425026/", "name": "Aperçu, BAT et publication", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047913-100x56.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047913-150x85.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047913-200x113.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047914-220x124.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047914-236x133.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047914-290x163.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047914-420x236.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047915-640x360.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047915-666x375.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047915-720x405.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047915-960x540.jpg", "https://images-tv.adobe.com/mpcv3/fe68d998-1fae-42f8-a64e-487d6c6fbcd6/732d6543-44db-4b5a-b072-eaa8ebc98b28/4b585d3cf1c544a797067c71ef85b919_1706047916-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-10-16T23:35:06Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Aperçu, BAT et publication" }Personnalisation basée sur un profil et l’appartenance à une audience
Découvrez comment ajouter une personnalisation basée sur un profil à un message et comment utiliser l’appartenance à une audience comme condition préalable à un bloc de personnalisation.
206
{ "description": "Découvrez comment ajouter une personnalisation basée sur un profil à un message et comment utiliser l’appartenance à une audience comme condition préalable à un bloc de personnalisation.", "duration": "PT0H3M26S", "embedUrl": "https://video.tv.adobe.com/v/3416270/", "name": "Personnalisation basée sur un profil et l’appartenance à une audience", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/ce2da1f0-f3fd-4599-a0e9-d713a33cc927/2da67e3efb47430bac2d5cf4b0d39e2c_1677846361-100x56.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/ce2da1f0-f3fd-4599-a0e9-d713a33cc927/2da67e3efb47430bac2d5cf4b0d39e2c_1677846361-150x85.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/ce2da1f0-f3fd-4599-a0e9-d713a33cc927/2da67e3efb47430bac2d5cf4b0d39e2c_1677846361-200x113.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/ce2da1f0-f3fd-4599-a0e9-d713a33cc927/2da67e3efb47430bac2d5cf4b0d39e2c_1677846361-220x124.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/ce2da1f0-f3fd-4599-a0e9-d713a33cc927/2da67e3efb47430bac2d5cf4b0d39e2c_1677846361-236x133.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/ce2da1f0-f3fd-4599-a0e9-d713a33cc927/2da67e3efb47430bac2d5cf4b0d39e2c_1677846361-290x163.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/ce2da1f0-f3fd-4599-a0e9-d713a33cc927/2da67e3efb47430bac2d5cf4b0d39e2c_1677846362-420x236.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/ce2da1f0-f3fd-4599-a0e9-d713a33cc927/2da67e3efb47430bac2d5cf4b0d39e2c_1677846362-640x360.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/ce2da1f0-f3fd-4599-a0e9-d713a33cc927/2da67e3efb47430bac2d5cf4b0d39e2c_1677846362-666x375.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/ce2da1f0-f3fd-4599-a0e9-d713a33cc927/2da67e3efb47430bac2d5cf4b0d39e2c_1677846362-720x405.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/ce2da1f0-f3fd-4599-a0e9-d713a33cc927/2da67e3efb47430bac2d5cf4b0d39e2c_1677846362-960x540.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/ce2da1f0-f3fd-4599-a0e9-d713a33cc927/2da67e3efb47430bac2d5cf4b0d39e2c_1677846363-1920x1080.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-03-03T12:23:08Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Personnalisation basée sur un profil et l’appartenance à une audience" }Ajouter des offres pour personnaliser un message
Découvrez comment ajouter un composant de gestion des décisions aux messages dans Journey Optimizer.
151
{ "description": "Découvrez comment ajouter un composant de gestion des décisions aux messages dans Journey Optimizer.", "duration": "PT0H2M31S", "embedUrl": "https://video.tv.adobe.com/v/3415688/", "name": "Ajouter des offres pour personnaliser un message", "thumbnailUrl": [ "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/9114d071-7bf6-4dfa-8017-b2380eaa02bd/f17ae3084bf94e38ad0e6c8f78fd71ba_1676559998-100x56.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/9114d071-7bf6-4dfa-8017-b2380eaa02bd/f17ae3084bf94e38ad0e6c8f78fd71ba_1676559999-150x85.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/9114d071-7bf6-4dfa-8017-b2380eaa02bd/f17ae3084bf94e38ad0e6c8f78fd71ba_1676559999-200x113.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/9114d071-7bf6-4dfa-8017-b2380eaa02bd/f17ae3084bf94e38ad0e6c8f78fd71ba_1676559999-220x124.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/9114d071-7bf6-4dfa-8017-b2380eaa02bd/f17ae3084bf94e38ad0e6c8f78fd71ba_1676559999-236x133.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/9114d071-7bf6-4dfa-8017-b2380eaa02bd/f17ae3084bf94e38ad0e6c8f78fd71ba_1676559999-290x163.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/9114d071-7bf6-4dfa-8017-b2380eaa02bd/f17ae3084bf94e38ad0e6c8f78fd71ba_1676559999-420x236.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/9114d071-7bf6-4dfa-8017-b2380eaa02bd/f17ae3084bf94e38ad0e6c8f78fd71ba_1676559999-640x360.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/9114d071-7bf6-4dfa-8017-b2380eaa02bd/f17ae3084bf94e38ad0e6c8f78fd71ba_1676560000-1920x1080.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/9114d071-7bf6-4dfa-8017-b2380eaa02bd/f17ae3084bf94e38ad0e6c8f78fd71ba_1676560000-666x375.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/9114d071-7bf6-4dfa-8017-b2380eaa02bd/f17ae3084bf94e38ad0e6c8f78fd71ba_1676560000-720x405.jpg", "https://images-tv.adobe.com/mpcv3/bdc332ce-3e7a-429d-87b2-42548446b7ba/9114d071-7bf6-4dfa-8017-b2380eaa02bd/f17ae3084bf94e38ad0e6c8f78fd71ba_1676560000-960x540.jpg" ], "@type": [ "VideoObject", "LearningResource" ], "uploadDate": "2023-02-16T15:05:08Z", "hasPart": [], "educationLevel": [ "Beginner" ], "learningResourceType": "Ajouter des offres pour personnaliser un message" }
Utilisation d’informations d’événement contextuelles pour la personnalisation
Découvrez comment utiliser des informations d’événement contextuelles dans un parcours pour personnaliser un message.
182
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Découvrez comment transformer des valeurs de personnalisation à l’aide de fonctions helper de personnalisation. Examinez également différents cas d’utilisation de fonctions helper.
476
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Présentation de la création d’un parcours
Découvrez les principes de base de création d’un parcours dans la zone de travail du parcours.
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Cas d’utilisation : parcours transactionnel
Découvrez les cas d’utilisation applicables pour les parcours transactionnels et comment créer des parcours transactionnels.
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Cas d’utilisation : lecture d’audience
Comprenez les cas d’utilisation applicables pour un parcours déclenché par l’activité de lecture d’audience. Découvrez comment créer des parcours basés sur des lots et les bonnes pratiques à appliquer.
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Cas d’utilisation : événement métier
Découvrez comment utiliser les événements métier dans Journey Optimizer. Comprenez comment les données des événements métier peuvent être utilisées pour la création de messages personnalisés dans les parcours.
366
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Cas d’utilisation : qualification de l’audience
Comprenez les cas d’utilisation applicables pour les parcours de qualification d’audience. Découvrez comment créer un parcours avec qualification d’audience et les bonnes pratiques à appliquer.
218
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Créer un profil de test
Découvrez comment créer un profil de test.
136
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Publication d’un parcours et d’un statut de parcours
Découvrez les différents états d’un parcours et l’impact de la publication.
155
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Découvrez comment diffuser du contenu unique à une audience spécifique en exécutant immédiatement des actions ou selon un planning spécifié.
142
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Apprenez la différence entre les rapports dynamiques et globaux. Découvrez également comment accéder aux rapports spécifiques aux messages et aux parcours et les analyser et comment modifier les tableaux de bord des rapports.
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