Configuration et gestion des données dans Journey Optimizer pour les ingénieurs de données
Découvrez comment configurer et gérer les données requises pour la gestion des parcours dans Journey Optimizer.
Présentation d’Adobe Journey Optimizer
Découvrez ce qu’est Adobe Journey Optimizer et comment il a permis aux marques de tous les secteurs d’accroître leur retour sur investissement et de surmonter des défis marketing majeurs.
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Présentation de Journey Optimizer (partie 1) : diffusion de parcours omnicanal
Cette vidéo montre comment les marques peuvent utiliser Adobe Journey Optimizer pour proposer des parcours omnicanal personnalisés à leurs clients.
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Cette vidéo montre comment les marques peuvent utiliser les fonctionnalités de gestion des décisions, la qualification de segment en temps réel et la gestion des événements métier d’Adobe Journey Optimizer pour optimiser les parcours clients.
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Fonctionnalités clés et interface utilisateur
Découvrez les fonctionnalités clés et les rôles de Journey Optimizer. Apprenez comment naviguer dans l’interface utilisateur.
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Architecture d’Adobe Journey Optimizer
Découvrez l’architecture de base d’Adobe Journey Optimizer, les points d’intégration et la relation de Journey Optimizer avec d’autres applications Adobe.
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Configuration des données - Aperçu
Découvrez les données de profil client en temps réel et les étapes requises pour configurer les données de profil client pour Journey Optimizer.
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Créer des schémas
Découvrez comment créer des schémas dans Adobe Experience Platform à l’aide de la classe XDM Individual Profile et de différents groupes de champs.
380
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Mapping d’identités
Découvrez comment et à quel moment étiqueter un champ de schéma comme identité et comment créer un espace de noms. Découvrez quand rendre une identité principale et comment ingérer et vérifier des données d’identité.
266
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Création de jeux de données et ingestion de données
Découvrez comment créer un jeu de données, le mapper à un schéma, y ajouter des données et confirmer que les données ont été ingérées.
301
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Configuration des connecteurs source
Découvrez les connecteurs source et comment les configurer dans Journey Optimizer.
308
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Configuration des sources de données
Comprenez ce qu’est une source de données. Découvrez également comment configurer Experience Platform et des sources de données externes.
386
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Créer des événements
Découvrez comment configurer un événement, spécifier le point d’entrée de diffusion en continu et la payload d’un événement.
670
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Créer des actions
Découvrez ce qu’est une action, comment utiliser les actions Modifier le profil et Saut dans Journey Optimizer et comment configurer une action personnalisée.
232
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Créer un profil de test
Découvrez comment créer un profil de test.
136
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