Configuración y administración de datos en Journey Optimizer para ingenieros de datos

Aprenda a configurar y administrar datos requeridos para la administración de recorridos en Journey Optimizer.

https://video.tv.adobe.com/v/3416289?learn=on

Introducción a Adobe Journey Optimizer

Comprenda qué es Adobe Journey Optimizer y cómo ha ayudado a las marcas en todas las industrias a impulsar el retorno de la inversión y a superar los retos de marketing significativos.

328

https://video.tv.adobe.com/vc/3416289/spa.json

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https://video.tv.adobe.com/v/3415677?learn=on

Información general de Journey Optimizer, parte 1: Entrega de recorridos omnicanal

Este vídeo muestra cómo las marcas pueden utilizar Adobe Journey Optimizer para ofrecer recorridos omnicanal personalizados a sus consumidores.

419

https://video.tv.adobe.com/vc/3415677/spa.json

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https://video.tv.adobe.com/v/3415672?learn=on

Información general de Journey Optimizer, parte 2: Funcionalidad avanzada

Este vídeo muestra cómo las marcas pueden utilizar las funcionalidades de gestión de decisiones, la calificación de segmentos en tiempo real y la administración de eventos empresariales de Journey Optimizer de Adobe para llevar los recorridos de sus consumidores a otro nivel.

369

https://video.tv.adobe.com/vc/3415672/spa.json

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https://video.tv.adobe.com/v/3424995?learn=on

Funcionalidades clave y la interfaz de usuario

Comprenda las funcionalidades y personalidades clave de Journey Optimizer. Obtenga información sobre cómo navegar por la interfaz de usuario.

471

https://video.tv.adobe.com/vc/3424995/spa.json

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https://video.tv.adobe.com/v/3415692?learn=on

Arquitectura de Adobe Journey Optimizer

Comprenda la arquitectura básica de Adobe Journey Optimizer, los puntos de integración y la relación de Journey Optimizer con otras aplicaciones de Adobe.

476

https://video.tv.adobe.com/vc/3415692/spa.json

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https://video.tv.adobe.com/v/3418464?learn=on

Configuración de datos: información general

Obtenga información acerca de los datos de perfil del cliente en tiempo real y los pasos necesarios para configurar los datos de perfil del cliente para Journey Optimizer.

177

https://video.tv.adobe.com/vc/3418464/spa.json

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https://video.tv.adobe.com/v/3430223?learn=on

Crear esquemas

Este vídeo muestra cómo crear esquemas en Adobe Experience Platform utilizando la clase Perfil individual de XDM y varios grupos de campos.

404

https://video.tv.adobe.com/vc/3430223/spa.json

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https://video.tv.adobe.com/v/3418469?learn=on

Asignación de identidades

Obtenga información sobre cómo y cuándo etiquetar un campo de esquema como identidad y cómo crear un área de nombres. Aprenda cuándo crear una identidad principal y cómo introducir y verificar datos de identidad.

266

https://video.tv.adobe.com/vc/3418469/spa.json

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https://video.tv.adobe.com/v/3416648?learn=on

Creación de conjuntos e ingesta de datos

Obtenga información sobre cómo crear un conjunto de datos, asignarlo a un esquema, añadirle datos y confirmar que estos se han introducido.

301

https://video.tv.adobe.com/vc/3416648/spa.json

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https://video.tv.adobe.com/v/3422582?learn=on

Configuración de conectores de origen

Obtenga información acerca de los conectores de origen y cómo configurarlos en Journey Optimizer.

310

https://video.tv.adobe.com/vc/3422582/spa.json

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https://video.tv.adobe.com/v/3416633?learn=on

Configuración de fuentes de datos

Comprenda qué es una fuente de datos y aprenda a configurar una fuente de datos de Experience Platform y externas.

386

https://video.tv.adobe.com/vc/3416633/spa.json

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https://video.tv.adobe.com/v/3431518?learn=on

Creación de eventos

Obtenga información sobre cómo configurar un evento y especificar el extremo de flujo continuo y la carga útil para un evento.

919

https://video.tv.adobe.com/vc/3431518/spa.json

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Creación de acciones

Descubra qué es una acción, cómo utilizar la acción Editar perfil y Salto en Journey Optimizer y cómo configurar una acción personalizada.

232

https://video.tv.adobe.com/vc/3428396/spa.json

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https://video.tv.adobe.com/v/3416330?learn=on

Creación de un perfil de prueba

Aprenda a crear un perfil de prueba.

136

https://video.tv.adobe.com/vc/3416330/spa.json

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