Understanding Adobe Real-Time Customer Data Platform

Learn how Adobe Real-Time Customer Data Platform (CDP) brings together known and unknown customer data to create and activate trusted customer profiles.

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29 Tutorials

Get Started with Real-time CDP for Marketers

Learn everything you need to get started using Real-time Customer Data Platform (Real-time CDP) as a business practitioner. In addition to helpful background information about the data brought into Experience Platform, you'll learn how to create audience segments and how to send them to your destination partners.

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Understanding Adobe Real-Time Customer Data Platform

Understanding Adobe Real-Time Customer Data Platform

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3:27 MIN
Demo of Adobe's Real-Time Customer Data Platform (RTCDP)

Demo of Adobe's Real-Time Customer Data Platform (RTCDP)

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6:44 MIN
Real-Time Customer Data Platform user interface and workflow

Real-Time Customer Data Platform user interface and workflow

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8:37 MIN
Schemas and Experience Data Model (XDM) overview

Schemas and Experience Data Model (XDM) overview

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6:11 MIN
Create schemas

Create schemas

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6:19 MIN
Create Datasets and Ingest Data in Adobe Experience Platform

Create Datasets and Ingest Data in Adobe Experience Platform

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4:38 MIN
Ingest data using the Adobe Audience Manager data connector

Ingest data using the Adobe Audience Manager data connector

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8:32 MIN
Understanding Real-Time Customer Profile

Understanding Real-Time Customer Profile

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6:11 MIN
Audience rule builder overview

Audience rule builder overview

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10:26 MIN
Create audiences

Create audiences

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5:28 MIN
Create content-based audiences

Create content-based audiences

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5:14 MIN
Create conversion audiences

Create conversion audiences

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6:30 MIN
Create audiences from existing audiences

Create audiences from existing audiences

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4:25 MIN
Create sequential audiences

Create sequential audiences

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7:59 MIN
Create dynamic audiences

Create dynamic audiences

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4:05 MIN
Create multi-entity audiences

Create multi-entity audiences

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2:39 MIN
Introduction to Customer AI

Introduction to Customer AI

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4:48 MIN
Configure Customer AI

Configure Customer AI

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8:25 MIN
Use Customer AI Scores and Insights

Use Customer AI Scores and Insights

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5:08 MIN
Understand Destinations in Real-Time Customer Data Platform and Experience Platform

Understand Destinations in Real-Time Customer Data Platform and Experience Platform

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5:45 MIN
Create destinations and activate data in Adobe's Real-Time Customer Data Platform (RTCDP)

Create destinations and activate data in Adobe's Real-Time Customer Data Platform (RTCDP)

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5:48 MIN
Configuring file-based cloud storage or email marketing destinations

Configuring file-based cloud storage or email marketing destinations

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10:28 MIN
How to configure a social destination

How to configure a social destination

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6:28 MIN
Integrate Google Customer Match with Adobe's Real-Time Customer Data Platform

Integrate Google Customer Match with Adobe's Real-Time Customer Data Platform

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3:02 MIN
Data governance overview

Data governance overview

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7:54 MIN
Enforce data usage policies

Enforce data usage policies

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5:30 MIN
Monitor data ingestion

Monitor data ingestion

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6:30 MIN
Monitoring the success of segment activation

Monitoring the success of segment activation

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9:39 MIN
View Identity Graphs

View Identity Graphs

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2:27 MIN