マーケター向け顧客 AI の基本を学ぶ
マーケターがReal-time Customer Data Platformの顧客 AI 機能で傾向とチャーンモデルを使用する方法について説明します。 機械学習によってインサイトをアクションに変えるという複雑な作業を引き受けることで、ビジネスをより迅速にスケールし、よりスマートに作業できるようになります。
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顧客 AI のビジネス価値
このビデオでは、顧客 AI が AI ベースの傾向を使用して顧客プロファイルを充実させ、顧客のセグメント化とターゲティングの取り組みを強化する方法を示します。
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Customer AI の設定
顧客 AI のインスタンスを作成して、顧客の行動を予測する方法について説明します。
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Customer AI スコアおよびインサイトの使用
顧客 AI の傾向スコアおよびインサイトを使用した、顧客のコンバージョンおよび定着方法について説明します。
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