Getting Started with Intelligent Services for Marketers

  • Experience Platform
  • User
  • Beginner
  • Last Updated: November 3, 2023

Course Description

Learn about Customer AI and Attribution AI, the Intelligent Services built on top of Adobe Experience Platform. This course is designed for business users who want to scale their business faster by letting machine learning take on the complexities of turning insights to action so marketers can work smarter not harder.

What you’ll learn

  1. The key capabilities and use cases of Customer AI and Attribution AI
  2. How to configure instances of Customer AI and Attribution AI
  3. How to enrich Platform’s Real-time Customer Profile with Customer AI scoring models
  4. How to use Attribution AI reporting to measure and optimize marketing and advertising spend

Let’s get learning.

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