Introducción a Adobe Campaign Classic para usuarios empresariales

Comprenda los conceptos de Adobe Campaign Classic y aprenda a crear su primera campaña de marketing.

https://video.tv.adobe.com/v/39516?learn=on

Introducción a Adobe Campaign Classic

Introducción a Adobe Campaign Classic

Conozca cómo Adobe Campaign Classic se integra en el catálogo de productos de Adobe Digital Experience, y obtenga una visión general de sus funciones y capacidades principales.

701

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Instalación y configuración de un cliente de Adobe Campaign

Instalación y configuración de un cliente de Adobe Campaign

Aprenda a descargar e instalar la consola del cliente de Adobe Campaign, crear y administrar las conexiones a varios entornos, y comprobar el acceso a la consola del cliente de Adobe Campaign.

423

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Exploración de la interfaz de usuario de Adobe Campaign Classic

Exploración de la interfaz de usuario de Adobe Campaign Classic

Conozca la interfaz de usuario principal de Adobe Campaign Classic y aprenda a desplazarse por las funcionalidades principales.

534

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https://video.tv.adobe.com/v/326574?learn=on

Administración de campañas de marketing

Administración de campañas de marketing

Comprender los conceptos clave de Adobe Campaign para planificar, ejecutar y medir de manera eficaz las campañas de marketing multicanal.

0

https://video.tv.adobe.com/vc/326574/spa.json

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https://video.tv.adobe.com/v/326558?learn=on

Creación de un plan de marketing, programas y campañas de marketing

Creación de un plan de marketing, programas y campañas de marketing

Conozca los conceptos clave de Adobe Campaign para planificar, ejecutar y medir de manera eficaz las campañas de marketing multicanal.

0

https://video.tv.adobe.com/vc/326558/spa.json

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Creación y administración de perfiles

Creación y administración de perfiles

Aprenda a acceder a los datos de perfil, ordenar y filtrar perfiles y crear y administrar perfiles manualmente. Comprenda el cumplimiento del Reglamento general de protección de datos (RGPD) y la Ley de privacidad del consumidor de California (CCPA).

0

https://video.tv.adobe.com/vc/326752/spa.json

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https://video.tv.adobe.com/v/327079?learn=on

Cómo segmentar destinatarios en un flujo de trabajo

Cómo segmentar destinatarios en un flujo de trabajo

Comprenda el uso de flujos de trabajo de campañas, y aprenda a crear un flujo de trabajo y segmentar destinatarios en un flujo de trabajo mediante condiciones de filtrado.

0

https://video.tv.adobe.com/vc/327079/spa.json

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https://video.tv.adobe.com/v/3426431?learn=on

Refinamiento de destinatarios combinando resultados de consultas

Refinamiento de destinatarios combinando resultados de consultas

Obtenga información sobre cómo refinar los destinatarios utilizando actividades de intersección o unión para combinar resultados de consulta en un flujo de trabajo.

557

https://video.tv.adobe.com/vc/3426431/spa.json

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https://video.tv.adobe.com/v/326458?learn=on

Refinamiento de destinatarios excluyendo resultados de consultas

Refinamiento de destinatarios excluyendo resultados de consultas

Aprenda a refinar el ojetivo aplicando una exclusión estándar a un flujo de trabajo. También aprenderá a crear filtros predefinidos y a crear problemas en el flujo de trabajo.

0

https://video.tv.adobe.com/vc/326458/spa.json

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https://video.tv.adobe.com/v/326566?learn=on

Uso de la actividad de lista de actualización para crear una lista con un flujo de trabajo

Uso de la actividad de lista de actualización para crear una lista con un flujo de trabajo

Aprenda a refinar el ojetivo aplicando una exclusión estándar a un flujo de trabajo. También aprenderá a crear filtros predefinidos y a crear problemas en el flujo de trabajo.

0

https://video.tv.adobe.com/vc/326566/spa.json

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https://video.tv.adobe.com/v/327082?learn=on

Generación de un informe de análisis descriptivo

Generación de un informe de análisis descriptivo

Obtenga información sobre cómo generar un informe de análisis descriptivo a partir de un flujo de trabajo en Adobe Campaign Classic.

0

https://video.tv.adobe.com/vc/327082/spa.json

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Creación y diseño de envíos de correos electrónicos

Creación y diseño de envíos de correos electrónicos

Comprenda el proceso de creación de un envío de correo electrónico, y aprenda a diseñar y personalizar el contenido del correo electrónico.

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Envío y validación de una prueba

Envío y validación de una prueba

Aprenda a enviar y validar una prueba.

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¿Cómo puedo garantizar el envío al diseñar correos electrónicos?

¿Cómo puedo garantizar el envío al diseñar correos electrónicos?

Aprenda a aplicar las prácticas recomendadas de envío.

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