Geavanceerde vaardigheden vergroten
Zodra u de grondbeginselen van Audience Manager hebt beheerst, bekijk deze video's om te leren over het nemen van uw Beheer van het Publiek aan het volgende niveau. Leer hoe u AI kunt gebruiken met algoritmische modellen en hoe u de regels voor het samenvoegen van profielen kunt gebruiken om uw klanten te begrijpen als mensen in plaats van als apparaten.
Configureren en rapporteren over Predictive Audiences
Doorloop in deze video Predictive Audiences configuratie in de interface van de Audience Manager. Zie de rapporten die de resultaten van het model tonen.
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Een model maken voor een look-Alike van de eerste partij
In deze video leert u hoe u een model maakt voor de look-alike van een eerste partij, zodat u meer van uw eigen bezoekers kunt vinden die er uitzien als uw converters.
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Kenmerken uitsluiten in Algorithmic (Look-Alike)-modellen
Leer hoe en waarom u specifieke (of groepen) kenmerken wilt uitsluiten van een Algorithmic (Look-Alike)-model.
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ROAS verhogen door Algorithmic (look-Alike) Models te gebruiken
De echte kracht van look-alike Modeling van de Audience Manager komt wanneer u probeert uw basislijnpubliek tegen een kwaliteit uit te breiden, gloednieuwe reeks gebruikers van de tweede en derde gegevensbronnen. Leer in deze zelfstudie de stappen om een model te maken van deze gegevens.
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Overzicht van regels voor het samenvoegen van profielen
Begrijp welke regels van de Fusie van het Profiel zijn, hoe zij, en hun waarde aan de Marketer werken.
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De juiste regel voor het samenvoegen van profielen kiezen
In deze video ontdekt u drie van de meest gebruikte gevallen voor regels voor het samenvoegen van profielen en hoe u met deze voorbeelden uw marketingactiviteiten kunt verbeteren.
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Eenvoudige regels voor het samenvoegen van profielen maken en gebruiken
Leer over de regels van de profielfusie en hoe te om hen aan segmenten toe te wijzen. Leer meer over het standaardprofiel "Huidig apparaat" en wanneer dit kan/moet worden gebruikt.
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De Regels van de Fusie van het Profiel van het gebruik om in voor authentiek verklaarde staat te personaliseren
Geef uw aangemelde klanten een gepersonaliseerde ervaring door deze instellingen van de Regel van de Fusie van het Profiel te gebruiken.
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De regels voor het samenvoegen van profielen gebruiken voor Apparaatextensies en Meer bereiken
Met de regels voor het samenvoegen van profielen kunt u het bereik uitbreiden tot alle apparaten van een gebruiker, zodat u deze op de markt kunt brengen voor mensen in plaats van voor apparaten.
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Overzicht van verbeteringen in de samenvoegregel voor profielen
In deze video worden de verbeteringen in de regels voor het samenvoegen van profielen uitgelegd, die in oktober 2019 zijn gepubliceerd.
0
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Identiteitsrapportage publiek interpreteren
Publiek-identiteitsrapportage biedt klanten de mogelijkheid om de totale populatie van een eigenschap of segment te rapporteren per persoon/huishouden-definitie van identiteit. Bekijk deze video om te zien hoe het in de rapporten van de Audience Manager wordt getoond.
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Interdevice metriek begrijpen in Audience Manager
Leer meer over het verschil tussen apparaatprofielen en apparaatprofielen en waar de nummers in de interface overeenkomen met deze verschillende profieltypen.
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