Aumenta abilità avanzate
Una volta acquisite le nozioni di base su Audience Manager, guarda questi video per scoprire come gestire il pubblico in modo più avanzato. Scopri come utilizzare l’intelligenza artificiale con modelli algoritmici e come utilizzare le regole di unione profili per comprendere i clienti come persone anziché dispositivi.
Configura e genera rapporti su Predictive Audiences
Questo video illustra la configurazione di Predictive Audiences nell'interfaccia Audience Manager. Visualizzare i rapporti che mostrano i risultati del modello.
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Creare un modello lookalike di prime parti
Questo video illustra come creare un modello lookalike di prime parti, per trovare altri visitatori simili ai tuoi convertitori.
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Escludere le caratteristiche nei modelli algoritmici (lookalike)
Scopri come e perché escludere caratteristiche specifiche (o gruppi di caratteristiche) da un modello algoritmico (lookalike).
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Aumentare il ROAS utilizzando modelli algoritmici (lookalike)
La vera potenza della modellazione lookalike di Audience Manager arriva quando cerchi di espandere il pubblico di base rispetto a un set di utenti nuovo di qualità da origini dati di seconde e terze parti. In questa esercitazione, scopri i passaggi per creare un modello da questi dati.
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Panoramica delle regole di unione profili
Scopri cosa sono le regole di unione profili, come funzionano e il loro valore per l’addetto marketing.
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Scelta della regola di unione profili corretta
In questo video, scopri tre dei casi d’uso più comuni per le Profile Merge Rules e come queste possono esserti utili per le attività di marketing.
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Creare e utilizzare semplici regole di unione profili
Scopri le regole di unione profili e come assegnarle ai segmenti. Scopri il profilo "Current Device" predefinito e quando può/deve essere utilizzato.
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Utilizzare le regole di unione profili per personalizzare in uno stato autenticato
Dai ai clienti che hai effettuato l’accesso un’esperienza personalizzata utilizzando queste impostazioni della regola di unione profili.
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Utilizzo delle regole di unione profili per l’estensione del dispositivo e una portata maggiore
Utilizza le Regole di unione profili per estendere la portata a tutti i dispositivi di un utente, in modo da poter vendere a persone invece che dispositivi.
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Panoramica dei miglioramenti apportati alle regole di unione profili
Questo video spiega i miglioramenti alle Regole di unione profili, rilasciate a ottobre 2019.
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Interpretare i rapporti di Audience Identity
La funzione di reporting di Audience Identity consente ai clienti di creare rapporti sulla popolazione totale di una caratteristica o di un segmento in base alle definizioni di identità di persona/famiglia. Guarda questo video per vedere come si manifesta nei rapporti dell’Audience Manager.
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Comprendere le metriche tra dispositivi in Audience Manager
Scopri la differenza tra i profili dispositivo e i profili multi-dispositivo e dove i numeri nell’interfaccia corrispondono a questi diversi tipi di profili.
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