Aumentar aptitudes avanzadas
Una vez dominados los conceptos básicos de Audience Manager, vea estos vídeos para obtener información sobre cómo llevar la gestión de público al siguiente nivel. Aprenda a utilizar la IA con modelos algorítmicos, así como a utilizar las reglas de combinación de perfiles para comprender a sus clientes como personas en lugar de como dispositivos.
Configurar e informar sobre Predictive Audiences
En este vídeo, revise la configuración de Predictive Audiences en la interfaz del Audience Manager. Consulte los informes que muestran los resultados del modelo.
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Creación de un modelo de similitud de origen
En este vídeo aprenderá a crear un modelo de similitud de origen para que pueda encontrar más visitantes propios que se parezcan a sus convertidores.
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Excluir rasgos en modelos algorítmicos (de similitud)
Aprenda cómo y por qué excluir rasgos específicos (o grupos de) de un modelo algorítmico (de similitud).
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Aumente el ROAS utilizando modelos algorítmicos (de similitud)
El poder real del modelado de similitudes de Audience Manager se produce cuando busca expandir la audiencia de línea de base con un conjunto de usuarios nuevo y de calidad a partir de fuentes de datos de segundo y tercer nivel. En este tutorial, aprenda los pasos para crear un modelo a partir de estos datos.
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Descripción general de las reglas de combinación de perfiles
Comprenda qué son las reglas de combinación de perfiles, cómo funcionan y su valor para el experto en marketing.
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Elección de la regla de combinación de perfiles correcta
En este vídeo, descubra tres de los casos de uso más comunes de las reglas de combinación de perfiles y cómo pueden ayudarle en sus iniciativas de marketing.
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Creación y uso de reglas de combinación de perfiles simples
Obtenga información sobre las reglas de combinación de perfiles y cómo asignarlas a segmentos. Obtenga información acerca del perfil predeterminado "Dispositivo actual" y cuándo se puede/debe usar.
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Uso de reglas de combinación de perfiles para personalizar en un estado autenticado
Ofrezca a sus clientes una experiencia personalizada utilizando esta configuración de reglas de combinación de perfiles.
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Uso de reglas de combinación de perfiles para la extensión de dispositivos y mayor alcance
Utilice reglas de combinación de perfiles para ampliar el alcance a todos los dispositivos de un usuario, de modo que pueda comercializar con personas en lugar de con dispositivos.
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Descripción general de las mejoras de reglas de combinación de perfiles
En este vídeo se explican las mejoras realizadas en las reglas de combinación de perfiles en octubre de 2019.
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Interpretación de informes de identidad de audiencia
Los informes de Identidad de audiencia permiten a los clientes informar sobre la población total de un rasgo o segmento según las definiciones de identidad de una persona o unidad familiar. Vea este vídeo para ver cómo se manifiesta en los informes de Audience Manager.
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Comprensión de las métricas entre dispositivos en Audience Manager
Obtenga información acerca de la diferencia entre los perfiles de dispositivo y los perfiles entre dispositivos y dónde coinciden los números de la interfaz con estos distintos tipos de perfiles.
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