Creating and Managing Data Activation in Audience Manager

  • Audience Manager
  • User
  • Beginner
  • Last Updated: June 15, 2022

Course Description

In this course, learn all about “activating” your audiences, I.e. sending audience data to destination partners in order to customize the experience for your end users. You’ll learn the basics of destinations, how to choose the right destination for your needs, and also how to prepare and send audience data to social network destinations based on people, not cookies.

What you’ll learn

  1. What destinations are available to you
  2. How to create destinations
  3. How to understand the audience segment going out to destinations
  4. Preparing your data for social networking destinations
  5. Sending your audience segments out to destinations

Let’s get learning.

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