Create and Manage Data Activation in Audience Manager
Learn the basics of activating your audiences, I.e. sending audience data to destination partners in order to customize the experience for your end users.
Create a trait taxonomy
Learn tips on creating the folder structures that hold your traits in Audience Manager.
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Understand Match Rates
Learn about Match Rates in Adobe Audience Manager, what they are, and how they are calculated. Also learn about best practices, as well as what can cause a low Match Rate.
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Understand the Match Rate interface
Learn about the destination interface, showing and explaining the numbers associated with match rates and addressable audiences.
137
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Use Data Export Labels to control data flow
Learn about Data Export Labels in Audience Manager. These give you a mechanism in Audience Manager to control the flow of different data types/sources, so that you can meet your privacy requirements. Learn how and where to set Data Export Controls and Data Export Labels, to work in tandem to this end.
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Using Audience Lab to choose a DSP
In this video we walk through creating an Audience Lab test, so that you can A/B test DSPs or other AAM destinations to see which one will drive the best return on ad spend.
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