Create and Manage Traits
Learn the ins and outs of creating and organizing traits from the in-product Trait Builder to the Bulk Management tool. Also learn how to use the Data Explorer tool to discover important signals coming into Audience Manager and create traits for them.
Create a trait taxonomy
Learn tips on creating the folder structures that hold your traits in Audience Manager.
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Plan trait creation from Analytics data
Learn tips and tricks to help you when you are planning to use Adobe Analytics data in your traits in Audience Manager.
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Create a rule-based trait
Learn how to use the Trait Builder in the Audience Manager UI to create a rule-based trait, allowing you to capture real-time activity into Audience Manager profiles.
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Choose a data source when creating traits
One of the important fields to fill out when creating traits is the Data Source field. Get tips on choosing the right data source for rule-based and onboarded traits.
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Use code view to create and edit traits
Learn how to use the code view when creating new traits or editing existing traits. The code view is an alternative to the Expression Builder when setting the trait expression.
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Introduction to Bulk Management (BAAAM)
Learn about the Audience Manager Bulk Management tool, commonly referred to as "BAAAM." See how to authenticate so that you can use the BAAAM sheet to create, edit, and delete traits and segments via the REST API.
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Create and manage traits in bulk with BAAAM
When creating, editing, or deleting traits, using the UI to do it one by one can be inefficient and time consuming. In this video, learn how to use BAAAM, Audience Manager's bulk management tool, to create, edit, and delete traits in bulk, using a simple Microsoft Spreadsheet as an interface with the REST API.
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Use Data Explorer to create retroactive traits and segments
Learn how to create retroactive traits, such as traits that backfill data into the trait before it was created. This is a great breakthrough in your trait creation!
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Use Data Explorer to validate trait creation for on-boarded data
One of the most powerful features of Audience Manager is the ability to onboard offline data and tie it together with your online data. In this video, learn how to use Data Explorer to validate that you have created all the necessary traits to leverage this on-boarded data.
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Use Data Explorer to work with signals coming from Adobe Analytics
This video shows how to work in Data Explorer to discover and use your Adobe Analytics data, including searching for used and unused signals, creating Analytics traits, and understanding the data.
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