Trait Creation and Management

Last Updated: June 28, 2021

Audience Manager | User | Beginner

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Course Description

In this course, learn the ins and outs of creating and organizing traits from the in-product Trait Builder to the Bulk Management tool. Also learn how to use the Data Explorer tool to discover important signals coming into Audience Manager and create traits for them.

What you’ll learn

  1. Strategies for Analytics traits
  2. How to create and store traits in Audience Manager
  3. How to use BAAAM for bulk trait creation
  4. How to use Data Explorer to discover and create traits

Let’s get learning.

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