Crear segmentos de audiencia
Obtenga información sobre cómo crear y administrar segmentos. Consulte algunos casos de uso útiles e incluso obtenga algunos consejos y trucos de los clientes.
Definición y creación prácticas de segmentos
Obtenga una descripción detallada del proceso de definición de segmentos y, a continuación, desglose por los rasgos o señales que necesita para crearlos.
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Conceptos básicos de creación de segmentos
Consulte los campos de la interfaz de usuario para crear un segmento en Audience Manager.
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Creación de segmentos a partir de varias fuentes de datos
Al crear segmentos en Audience Manager, puede agregar características de varias fuentes de datos. Este vídeo muestra cómo hacerlo y analiza otros ajustes que deben tenerse en cuenta.
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Elegir una fuente de datos al crear un segmento
Conozca algunas sugerencias para elegir la fuente de datos correcta al crear un nuevo segmento en Audience Manager.
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Mejore sus segmentos con Trait Recommendations
Con Trait Recommendations, cuando crea o edita un segmento, obtiene recomendaciones sobre características adicionales que puede incluir, que son similares a las características de la regla de segmento.
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Mejoras en la segmentación de recomendaciones de rasgos
En este vídeo, aprenderá a utilizar las recomendaciones de características actualizadas en Segmentos, que son recomendaciones del Audience Marketplace. Obtenga información adicional sobre datos de terceros que pueden ampliar el alcance de sus segmentos.
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Utilizar la vista de código al crear segmentos
Aprenda a utilizar la vista de código para definir segmentos, lo que le permite crear combinaciones de características complejas, incluido el uso de actualización y frecuencia.
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Elección de la regla de combinación de perfiles correcta
En este vídeo, descubra tres de los casos de uso más comunes de las reglas de combinación de perfiles y cómo pueden ayudarle en sus iniciativas de marketing.
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Uso de actualización y frecuencia en los segmentos
Utilice Actualización y Frecuencia para darle a su segmento parámetros sobre cuántas veces un visitante debe cumplir los requisitos para una característica en un período determinado. Excelente para casos de uso de afinidad de contenido, restricción de frecuencia y otros.
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Cree un segmento para suprimir los anuncios para los clientes
Obtenga información sobre las opciones al crear un segmento para excluir a los clientes que ya se han convertido al estado de cliente. Al crear campañas de marketing, especialmente las campañas de extensión de alcance y de extensión de audiencia, es posible que desee excluir a los clientes actuales para poder comercializarlos de una manera diferente.
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