Audience Segment Creation and Strategies
Last Updated: June 28, 2021
Audience Manager | User, Admin | Beginner
In this course, you will learn segments from A to Z. Learn how to create them, manage them, and activate them to destination partners. See some helpful use cases, and even get some tips and tricks from customers. Now you are a segment master!
What you’ll learn
- Best practices for creating segments in Audience Manager
- Strategies for using Profile Merge Rules and Recency & Frequency in your segments
- How to activate segments by mapping them to destinations
- Segment tips by other customers
Let’s get learning.