Audience Segment Creation and Strategies

Last Updated: June 28, 2021

Audience Manager | User, Admin | Beginner

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Course Description

In this course, you will learn segments from A to Z. Learn how to create them, manage them, and activate them to destination partners. See some helpful use cases, and even get some tips and tricks from customers. Now you are a segment master!

What you’ll learn

  1. Best practices for creating segments in Audience Manager
  2. Strategies for using Profile Merge Rules and Recency & Frequency in your segments
  3. How to activate segments by mapping them to destinations
  4. Segment tips by other customers

Let’s get learning.

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