Introduction to Audience Manager

Last Updated: June 28, 2021

Audience Manager | User | Beginner

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Course Description

In this course, you will learn about Adobe Audience Manager, which is a Data Management Platform (DMP). You will learn about the problems that Audience Manager solves, the common use cases, and you will also learn some key terms and concepts of Audience Manager. Everyone who is going to be involved with Audience Manager in any way can benefit from this course.

What you’ll learn

  1. What Audience Manager is and how data flows through it
  2. What problems Audience Manager solves
  3. Common Audience Manager user cases
  4. How identity is handled in Audience Manager

Let’s get learning.

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