Informazioni su Real-time CDP per utenti di Audience Manager

I clienti Audience Manager stanno trasformando la gestione dei contenuti passando al Real-time Customer Data Platform (Real-time CDP) di Adobe. Questa playlist adotta un approccio concetto per concetto, aiutando gli utenti Audienci Manager a comprendere come tali concetti vengono gestiti in Real-time CDP.

https://video.tv.adobe.com/v/346985?learn=on

Acquisire dati utilizzando il connettore dati Adobe Audience Manager

Scopri come utilizzare il connettore dati Audience Manager per inserire in Platform caratteristiche e segmenti da AAM e combinarli con altri dati avanzati.

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https://video.tv.adobe.com/vc/346985/ita.json

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https://video.tv.adobe.com/v/346979?learn=on

Acquisizione di dati web in Real-time CDP per Audienci Manager utenti

Questo video illustra agli Audienci Manager i concetti relativi all’importazione di dati da un sito web a Real-time Customer Data Platform (Real-time CDP) e include informazioni dettagliate sulla posizione del connettore dati di Audience Manager, nonché sul modo in cui i dati possono essere trasferiti dal sito web direttamente tramite l’SDK per web a Real-time CDP.

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https://video.tv.adobe.com/vc/346979/ita.json

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https://video.tv.adobe.com/v/346991?learn=on

Acquisizione dei dati di prime parti in Real-time CDP per utenti di Audience Manager

Questo video illustra l’acquisizione offline di dati di prime parti in Real-time Customer Data Platform (Real-time CDP) per coloro che hanno utilizzato Adobe Audience Manager. Esaminiamo alcune delle principali differenze tra i due prodotti per quanto riguarda l’acquisizione dei dati e mostriamo come il connettore dati Audience Manager possa essere utilizzato come soluzione provvisoria finché i processi non vengono trasferiti a Real-time CDP.

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https://video.tv.adobe.com/v/3410355?learn=on

Schemi e XDM in Real-time CDP, ad Audience Manager per gli utenti

Passando da Audienci Manager a Real-time Customer Data Platform (Real-time CDP), incontrerai alcuni nuovi concetti e pratiche. Gli schemi e XDM rientrano in tale categoria. Questo video spiega questi concetti.

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https://video.tv.adobe.com/v/347025?learn=on

Caratteristiche in Real-time CDP per gli utenti Audienci Manager

Passando da Audience Manager a Real-time Customer Data Platform, è utile comprendere le differenze concettuali. Questo video tratta le caratteristiche in Audience Manager e il loro equivalente in Real-time CDP.

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https://video.tv.adobe.com/v/3410879?learn=on

Segnali in Real-time CDP per utenti Audienci Manager

Questo video è destinato agli Audienci Manager di utenti che passano a Real-time Customer Data Platform (Real-time CDP) e illustra come vengono utilizzati in Platform i segnali (coppie chiave-valore) utilizzati in Audience Manager per creare le caratteristiche.

265

https://video.tv.adobe.com/vc/3410879/ita.json

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https://video.tv.adobe.com/v/347031?learn=on

Segmenti in Real-time CDP per utenti Audienci Manager

Passando da Audience Manager a Real-time Customer Data Platform, è utile comprendere le differenze concettuali. Questo video analizza le differenze nei segmenti e nella creazione dei segmenti tra Audience Manager e Real-time CDP.

376

https://video.tv.adobe.com/vc/347031/ita.json

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https://video.tv.adobe.com/v/3410885?learn=on

Destinazioni in Real-time CDP per utenti Audienci Manager

Nel passaggio da Audience Manager a Real-time Customer Data Platform (Real-time CDP), è fondamentale conoscere le destinazioni, in modo da sapere come attivare i segmenti di pubblico per i partner di destinazione. Questo video illustra i diversi tipi di destinazione e la loro posizione in Real-time CDP.

282

https://video.tv.adobe.com/vc/3410885/ita.json

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https://video.tv.adobe.com/v/340716?learn=on

Configurazione delle destinazioni del marketing via e-mail o dell’archiviazione cloud basata su file

Ottieni suggerimenti durante la procedura dettagliata sulla configurazione di una destinazione basata su file nel Real-Time CDP di Adobe. Questo vale per le destinazioni di archiviazione cloud (ad esempio S3 o SFTP) e anche per le destinazioni del marketing via e-mail.

628

https://video.tv.adobe.com/vc/340716/ita.json

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https://video.tv.adobe.com/v/3410873?learn=on

Governance dei dati in Real-time CDP per utenti Audienci Manager

Questo video illustra agli Audienci Manager la funzionalità di governance dei dati in Real-time Customer Data Platform, confrontandola con la funzionalità che era disponibile in Audience Manager. Descrive il framework Data Usage and Labeling Enforcement (DULE) e dove può essere applicato in Platform.

254

https://video.tv.adobe.com/vc/3410873/ita.json

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https://video.tv.adobe.com/v/3410905?learn=on

Informazioni sul controllo degli accessi in Real-time CDP per utenti Audienci Manager

Quando si passa da Audience Manager a Real-time Customer Data Platform, è importante sapere dove sono impostate le autorizzazioni per utenti e gruppi. Questo video mostra come il controllo degli accessi sarà ora disponibile in Adobe Admin Console.

319

https://video.tv.adobe.com/vc/3410905/ita.json

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https://video.tv.adobe.com/v/326478?learn=on

Integrare Transparency and Consent Framework 2.0 di IAB con Adobe Real-time Customer Data Platform

Questo video mostra come Adobe Real-time Customer Data Platform aiuti i brand a rispettare il consenso dei consumatori che interagiscono con proprietà digitali. Grazie al supporto del Transparency & Consent Framework 2.0 (IAB TCF), i brand ottengono una maggiore flessibilità sulle modalità di interazione con i consumatori, fornendo al contempo ai consumatori un maggiore controllo sul loro consenso.

https://video.tv.adobe.com/vc/326478/ita.json

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