Understanding Real-time CDP for Audience Manager Users

Last Updated: July 2, 2021

Audience Manager, Real-time Customer Data Platform | User, Admin, Leader | Beginner

View course

Course Description

Audience Manager customers are reimagining their content management by moving over to Adobe’s Real-time Customer Data Platform (Real-time CDP). This course takes a concept-by-concept approach, helping Audience Manager users understand how those concepts are handled in Real-time CDP.

What you’ll learn

  1. How data ingestion is handled in Real-time CDP, from an Audience Manager user’s perspective
  2. How the building blocks of Audience Manager map over to Real-time CDP, including signals, traits, segments, and destinations
  3. How management and governance features are handled in Real-time CDP

Let’s get learning.

View course