Understanding Real-time CDP for Audience Manager Users
- Audience Manager, Real-time Customer Data Platform
- User, Admin, Leader
- Last Updated: June 15, 2022
Audience Manager customers are reimagining their content management by moving over to Adobe’s Real-time Customer Data Platform (Real-time CDP). This course takes a concept-by-concept approach, helping Audience Manager users understand how those concepts are handled in Real-time CDP.
What you’ll learn
- How data ingestion is handled in Real-time CDP, from an Audience Manager user’s perspective
- How the building blocks of Audience Manager map over to Real-time CDP, including signals, traits, segments, and destinations
- How management and governance features are handled in Real-time CDP
Let’s get learning.