Ridurre i costi e ottimizzare l’esperienza del cliente omettendo le inserzioni per gli utenti già convertiti
Scopri tutti i concetti necessari con il caso d’uso del risparmio economico e dell’ottimizzazione dell’esperienza del cliente, rimuovendo i clienti esistenti dalle campagne REACH. Ciò include la creazione di caratteristiche e segmenti, l’aggiunta delle giuste regole di unione profili, l’aggiunta di segmenti alle destinazioni e persino il calcolo del ROI durante l’utilizzo di questo caso d’uso.
Creare una caratteristica basata su regole
Scopri come utilizzare Trait Builder (Generatore di caratteristiche) nell’interfaccia utente di Audience Manager per creare un tratto basato sulle regole, che consente di acquisire attività in tempo reale nei profili Audienci Manager.
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Creare una caratteristica di conversione
Alcune delle caratteristiche si basano sulle conversioni sul sito. In questo video, scopri come designarli come tali e scopri un suggerimento/gotcha molto importante.
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Introduzione all’identità in Audience Manager
Scopri come Audience Manager gestisce le identità, inclusi i profili interni e l’unione di profili, oltre alla sincronizzazione degli ID con i partner.
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Creare e utilizzare semplici regole di unione profili
Scopri le regole di unione profili e come assegnarle ai segmenti. Scopri il profilo "Current Device" predefinito e quando può/deve essere utilizzato.
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Utilizzare le regole di unione profili per personalizzare in uno stato autenticato
Dai ai clienti che hai effettuato l’accesso un’esperienza personalizzata utilizzando queste impostazioni della regola di unione profili.
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Utilizzo delle regole di unione profili per l’estensione del dispositivo e una portata maggiore
Utilizza le Regole di unione profili per estendere la portata a tutti i dispositivi di un utente, in modo da poter vendere a persone invece che dispositivi.
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Creare un segmento per eliminare gli annunci ai clienti
Scopri le opzioni disponibili quando crei un segmento per escludere i clienti che si sono già convertiti allo stato di cliente. Durante la creazione di campagne di marketing, in particolare campagne di estensione della portata e di estensione del pubblico, puoi escludere i clienti correnti per commercializzarli in modo diverso.
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Mappare i segmenti su una destinazione basata su dispositivo
Scopri come mappare i segmenti su una destinazione basata su dispositivi, nota anche come destinazione _server-to-server_. Per inviare un segmento di pubblico a un DSP o a un altro partner, in Audience Manager devi mappare il segmento a una destinazione.
269
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Misurazione del ROI in un caso d’uso di eliminazione del cliente
Un centesimo risparmiato è un centesimo guadagnato, giusto? Scopri come utilizzare alcune formule per determinare il risparmio sui costi della campagna eliminando gli annunci ai clienti esistenti.
543
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