Save Money and Optimize Customer Experience by Suppressing Ads to Converters

Last Updated: June 28, 2021

Audience Manager | Admin | Beginner

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Course Description

In this course, you will learn all of the concepts to go from start to finish with the use case of saving money and optimizing the customer experience by removing existing customers from your reach campaigns. This includes building traits and segments, adding the right profile merge rules, adding segments to destinations, and even calculating the ROI as you use this use case. Enjoy!

What you’ll learn

  1. Some foundational concepts to set the stage
  2. How to use Profile Merge Rules in association with this use case
  3. How to build and activate a segment for this suppression use case
  4. How to measure the effectiveness of your efforts

Let’s get learning.

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