Analyses begrijpen Visualisaties voor de Analyse van de Reis van de Klant
Begrijp de in Adobe Analytics beschikbare visualisaties die het analyseren van digitale aanrakingspunten voor de reizen van uw klant steunen.
Een fallout-visualisatie maken
Fallout-visualisaties in Analysis Workspace worden gebruikt om te bekijken waar klanten door kunnen of kunnen vallen uit sleutelstromen op uw digitale eigenschappen. Begrijp hoe u verschillende typen aanraakpunten kunt toevoegen en hoe u segmenten in deze component kunt maken en gebruiken.
590
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Stroomvisualisatie maken
Stroomvisualisaties worden gebruikt om de exacte reizen te verkennen die klanten met uw merk hebben. De stroom kan op Pagina's, de Kanalen van de Marketing, en om het even welke andere dimensie of mengeling van dimensies worden toegepast die u verzamelt.
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Gegevens begrijpen—Fallout & Flow
Leer hoe onze plak- en trechter-gereedschappen samenwerken om inzichten van gebruikersreizen beter te begrijpen.
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Overzicht van Cohort Tables in Analysis Workspace
Met de instelling Rolling Berekening in de tabellen Cohort kunt u de periode-overperiode van de cohorten analyseren, zodat u kunt zien hoe dezelfde gebruikers in de loop der tijd behouden blijven (of kurn).
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Tabelinstellingen coderen
Leer hoe u de weergave van tabellen voor behoud of herhaling kunt aanpassen met de instellingen voor de kleurentabel.
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Churn-analyse met kleurentabellen
Cohort Tables biedt twee analysetypen: Retentie en Churn. Terwijl het Behouden toont hoeveel gebruikers in tijd worden behouden, zal de optie van de Koord tonen hoeveel gebruikers werden verloren (1 - Behoud).
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Cohortanalyse met elke Dimension
Met de optie Aangepaste cohort Dimension kunt u cohorten analyseren met andere dimensies dan de tijd. Vergelijk cohorts per marketingkanaal, campagnegebied, productpagina, enz. om beter te begrijpen hoe het behoud (of het trekken) door afmetingspunt verandert.
122
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Latentieanalyse met cohorttabellen
Met de instelling Latentietabel in Cohort Tables kunt u het gedrag van uw cohorts voor en na de insluitingsgebeurtenis analyseren (en niet alleen na standaardcohortafbeeldingen). Deze instelling is handig voor het analyseren van de impact van een nieuw product of een nieuwe campagne, bijvoorbeeld.
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Rolretentie berekenen in kleurentabellen
Met de instelling Rolling Berekening in de tabellen Cohort kunt u de periode-overperiode van de cohorten analyseren, zodat u kunt zien hoe dezelfde gebruikers in de loop der tijd behouden blijven (of kurn).
186
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