Implementación y medición de la búsqueda interna del sitio
Conozca el caso de uso común del seguimiento de la búsqueda interna en el sitio. Si proporciona funcionalidad de búsqueda en el sitio, querrá saber qué buscan las personas y cómo puede optimizar el sitio para lograr una mayor eficiencia y felicidad del cliente. Esta lista de reproducción muestra la definición, la implementación y la medición para la búsqueda interna.
Definición de los requisitos comerciales de búsqueda interna del sitio
Al decidir si realizar el seguimiento de la búsqueda interna en el sitio, es importante decidir primero qué aspectos de la búsqueda desea rastrear y qué acciones se pueden tomar del análisis de los resultados. Este vídeo muestra la documentación de los requisitos comerciales.
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Implementación de variables de búsqueda interna mediante AppMeasurement
En este vídeo, veremos los pasos para implementar variables de búsqueda interna del sitio para Adobe Analytics mediante Experience Platform Launch, incluyendo el término de búsqueda, el número de resultados y otros.
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Implementación de variables de búsqueda interna mediante SDK web
Aprenda a utilizar el SDK web para implementar variables de Analytics en un caso de uso de seguimiento de términos de búsqueda interna. Consulte el flujo de datos de la página a Experience Edge y, a continuación, a Adobe Analytics.
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Asignación de variables de SDK web a Adobe Analytics
Obtenga información sobre cómo asignar variables de análisis desde el SDK web a Adobe Analytics mediante reglas de procesamiento.
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Configuración de informes de búsqueda interna del sitio
Cree y configure tablas de forma libre en Analysis Workspace para analizar la funcionalidad de búsqueda interna del sitio.
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