Implement and Measure Internal Site Search
Learn about the common use case of tracking internal search on your site. If you are providing search functionality on your site, you will want to know what people are looking for, and how you can optimize your site for greater efficiency and customer happiness. This playlist walks through definition, implementation, and measurement for internal search.
Defining your internal site search business requirements
When deciding to track internal search on your site, it is important to first decide which aspects of search you want to track, and what actions can be taken from analyzing the results. This video walks through the documenting of business requirements.
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Implement internal search variables using AppMeasurement
In this video, we go through the steps of implementing internal site search variables for Adobe Analytics using Experience Platform Launch, including search term, number of results, and others.
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Implement internal search variables using Web SDK
Learn how to use the Web SDK to implement analytics variables for an internal search term tracking use case. See the flow of data from the page to the Experience Edge, and then to Adobe Analytics.
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Map Web SDK variables into Adobe Analytics
Learn how to map analytics variables from the Web SDK through to Adobe Analytics using Processing Rules.
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Configure internal site search reports
Create and configure freeform tables in Analysis Workspace in order to analyze internal search functionality on your site.
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