Attributing Value to Digital Touch-points in the Customer Journey

Last Updated: October 12, 2021

Analytics | User | Beginner

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Course Description

One of the key aspects of understanding your site visitors is understanding what brought them to the site, how to allocate ‘credit’ for conversion on your site to different channels, and even understanding how other items on your site drive conversion. This course will help you understand how to use the main visualizations that show this analysis, and also how to use Attribution IQ to assign attribution models in your analysis.

What you’ll learn

  1. How to add and customize Fallout and Flow reports
  2. How to add and customize Cohort Tables
  3. How to use Attribution IQ to customize attribution in your reporting

Let’s get learning.

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