Reismeting van klant met kenmerk
Meer informatie over attribuutmodi, terugzoekvensters en algoritmische toewijzing. Dankzij deze functies kan de Marketer op verschillende manieren inzicht krijgen in niet-lineaire en onvoorspelbare klantritten.
Analyse op verschillende tabbladen gebruiken om de basismarketingkenmerken in Analysis Workspace te verkennen
Er zijn vele manieren u uw attributiemethodologie aan het volgende niveau met Adobe Analytics kunt nemen. In deze video, benadrukken wij hoe u diepere inzichten uit het rapport van de Kanalen van de Marketing kunt voortbrengen gebruikend dwars-lusanalyse in Werkruimte.
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Naast elkaar vergelijkingen van Attribution IQ Modellen in Analysis Workspace toevoegen
In deze video leert u hoe u snel Attribution IQ modellen kunt vergelijken, inclusief een automatisch gemaakte kolom die het procentuele verschil tussen de getallen van de twee modellen weergeeft.
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Attribution IQ in berekende cijfers
In deze video wordt getoond hoe u Attribution IQ kunt gebruiken in Berekende waarden.
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Attribution IQ gebruiken in tabellen voor vrije vorm
Met Attribution IQ kunt u het attributiemodel op een kolom Freeform direct wijzigen in een van de tien op regels gebaseerde modellen.
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Het deelvenster Attribution IQ in Analysis Workspace gebruiken
In deze video ziet u het deelvenster Attribution IQ. Dit is een fantastische beginplaats voor het maken van een Analysis Workspace-project voor toewijzing.
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Verschillende Attribution IQ modellen gebruiken met segmenten in Analysis Workspace
In deze video leert u hoe u Attribution IQ-modellen kunt gebruiken in combinatie met Adobe Analytics-segmenten op uw site.
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Algoritmisch model in Attribution IQ
Het Algorithmic Attribution model in Analysis Workspace gebruikt statistische technieken om dynamisch de optimale allocatie van krediet voor de geselecteerde metrische waarde te bepalen.
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Aangepaste terugblikvensters in Attribution IQ
Aangepaste terugblikvensters geven u de mogelijkheid om het attributievenster uit te breiden tot buiten het rapportagebereik (tot maximaal 90 dagen) en worden toegepast op elke conversie in het rapportagebereik. Met deze optie wordt de toewijzingsnauwkeurigheid voor gebeurtenissen die zich vroeg in de verslagperiode voordoen, doorgaans vergroot door de verwerking van interacties die in de voorafgaande maand(en) hebben plaatsgevonden.
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